Dropupp is a pickup service for busy working moms.
Delivery Services • Founded 2022
We partnered for 7 weeks as part of the PMM Launch Accelerator Program
The Challenge
Dropupp sought new users in Philadelphia's market amid fierce competition.
Dropupp sought to gain new users in Philadelphia's competitive on-demand pickup market. With apps like Returnmates, DoorDash, and Uber already dominant, Dropupp faced an uphill battle. However, the startup aimed to differentiate itself by targeting busy, convenience-driven working mothers for returns. Dropupp hoped its pickup focus would help attract its ideal users amid fierce competition.
“At Dropupp, we've always believed in the potential of fresh perspectives, and partnering with the PMM program reaffirmed that belief. The PMMs' dedication was evident from our initial call, where they eagerly absorbed the nuances of our business, goals, and operational software. Their creation of an insightful 'About' page and the crafted customer-facing emails they delivered are not just assets on paper — they're strategic tools we anticipate will deepen our customer connections and drive our mission forward.”
Naial Casanovas
Founder at Dropupp
We developed a target persona aligned with Dropupp's positioning as an on-demand pickup service for busy moms.
Using this persona of a convenience-driven mother, we tailored the landing page and "About Us" messaging to resonate with our intended audience. The copy focused on how Dropupp could save precious time and simplify hectic schedules.
We also shifted the activation strategy from a 7-day free trial to a freemium model offering two free pickups without time limits. This allowed new users to experience the service without rushed pressure. Post-activation, we implemented a viral loop referral program to spur signups.
Existing users could share Dropupp’s freemium plan and, once the referred signed up, the user who referred would receive one month free.
The Deliverables
Seeking user growth, we honed in on a target audience and tailored our messaging specifically for them. We then implemented a freemium model to allow this audience to activate and try our product risk-free. Finally, we introduced a referral program so satisfied users would recruit their peers, driving viral adoption.
Target Persona
Developed the persona of a working mom who saw the value in Dropupp’s pickup service.
Sales Enablement Email
Crafted a freemium model sales email explaining the pricing model.
Home Page Revamp
Created messaging focused on the target persona using copy and images.
Viral Loop Creation
Designed a referral program to increase signups to the freemium model.
Activation Shift
Shifted the 7-day free trial to a freemium model with no time-frame constraints.
Updated Landing Page
Updated the landing pages to reflect all changes.
Learn more about The PMM Accelerator Program
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