Momentum is an AI-powered sales Assistant that helps maximize your deal flow without burdening your sales team.
B2B Sales Software • Founded 2020 • $5M seed funding
We partnered for 7 weeks as part of the PMM Launch Accelerator Program
The Challenge
To showcase Momentum’s “Obviously Awesome” product without a demo.
The full potential of Momentum's groundbreaking B2B sales technology proved challenging to distill across their home page, marketing materials, and overall messaging. The platform’s 12 technical features made its value and differentiation a complex message to deliver. Further compounding the challenge were 6 personas and 3 ideal business types identified as potential Momentum customers, resulting in 18 different possible personas, each with their own value props and pain points.
Live sales demos are effective at capturing the platform’s potency, so the goal was to create clear, concise, compelling messaging to entice the right audience to book a demo and complete the buyer’s journey.
“Aliya, Alessandra, and Marijana understood the product marketing assignment and delivered GTM assets that exceeded my expectations. They were able to quickly clarify the primary persona, problem, and our product. The positioning and messaging was spot on. I’d hire all of them in a heartbeat!”
Ashley Wilson
Co-founder & COO, Momentum
The Deliverables
To produce GTM assets for Momentum’s “Obviously Awesome” product.
Our team dove into a thorough analysis of intake materials provided by Momentum to swiftly distill the information into a foundational strategy, honing in on one target persona, outlining Jobs To Be Done, developing positioning and messaging, and conducting a competitive analysis.
We defined Momentum as an “AI-powered sales Assistant for sales teams to reduce data entry so they can increase deal flow,” highlighting the product's ability to handle grunt work, which allows the sales team to focus on revenue-generating tasks.
This fresh positioning and messaging became a cornerstone for the creation of GTM assets, including a home page redesign and a new sales deck that contextualizes the need for Momentum’s solution given the onset of remote work and resulting decentralization of customer data.
To showcase Momentum's ability to address sales teams’ challenges, the sales deck transitions to an in-platform demo, allowing prospects to visualize the solution's practical application. The presentation concludes with real-world examples of Momentum’s impact, encouraging prospects to schedule a second, more technical meeting.
Home Page Redesign
Captured Momentum’s unique value with simple yet high-impact messaging.
Positioning & Messaging
Created clear and specific positioning and messaging to communicate value and move the prospect along the buyer’s journey.
Sales Deck
Designed a deck to strengthen Momentum’s positioning and drive prospects to book a second, more technical meeting.
Messaging House
Distilled 12 tech features down to 3 key messages that convey the benefits of the related features.
Target Persona & JTBD
Identified a primary target buyer and company size, along with persona details and Jobs To Be Done.
Competitive Analysis
Created a table to showcase Momentum’s strengths, weaknesses, where they win, and how their unique value compares with competitors.
Learn more about the program
By
