A full-service product marketing consultancy for AI companies

We help you nail your positioning, messaging, and GTM strategy to win in the competitive gen AI market.

Our team of product marketing, sales enablement, and design leaders know how to differentiate your product to drive growth

“Olivine helped us greatly with key events in our journey as we were just starting to tell our story. They ramped up quickly and the pitch deck was critical to us in early investor stage.”

BEN VAN ROO
CEO

  • Clarify your positioning, messaging, and customers

  • Tell the right story with the right enablement to drive sales

  • Scale faster with strategic support and execution

What we do

  • Get alignment and clarity with our foundational marketing strategy workshops—available virtually or in person.

    • Personas & Ideal Customer Profile

    • Jobs to Be Done

    • Brand & Product Positioning

    • Brand & Product Messaging

    • Product Launch Strategy

    See our related work with ConductorOne

  • We build alignment across product, marketing, and sales on foundational positioning and messaging that speaks to your ideal customer profiles and differentiates your product.

    • Competitive Landscape & Market Research

    • Persona & Ideal Customer Profile Development

    • Jobs to Be Done

    • Product Positioning

    • Develop Messaging Guides to inform all GTM

  • We work with nearly every team in your organization to strategize launches, SKOs, and overall GTM efforts that deliver wider reach, higher conversions, faster sale cycles, and increased customer retention.

    • Product Positioning

    • Product Messaging Guides

    • Persona & Ideal Customer Profile Development

    • Product Landing Pages

    • Product & Feature Launches

    • PMM Hiring & Interviewing Support

    See our related work with Safer

  • We partner with your sales and marketing teams to get a holistic understanding of your buyers’ journey and produce unified sales enablement assets that bring in bigger deals and speed time to close.

    • Tell a strong product story

    • Pitch Decks & Talk Tracks

    • 2-Pagers & Sales Collateral

    • Competitive Intelligence

    • Battle Cards & Objection Handling

    • Outbound Sales & Nurture Campaign Messaging

    • Sales Kick-Off (SKO) Planning & Support

  • We craft beautiful branding that is rooted in strong positioning and product marketing.

    • Logo

    • Typography

    • Colors

    • Imagery treatment

    • Stylized product shots

    • Brand & Voice Guide

    See our related work with SoSafe

  • Building on the foundational work we do with clients, we can create or refresh your website including copywriting, design, and development.

    See our related work with TrueNorth

Make our team an extension of yours

  • Startup Experience

    Our seasoned PMMs have worked with tech companies at all stages in a wide range of industries—we understand scrappy startup teams and how to drive sustainable growth.

  • Custom Engagement Style

    One size doesn’t fit all. We tailor a mix of foundational strategies and proactive execution to build on your strengths, fill in gaps, and deliver value right away.

  • Seamless Design Support

    Our talented design team will develop, update, or incorporate your brand style, turning out cohesive product assets that communicate your value and voice.

  • Full-Service Network

    We subcontract with a best-in-class community of experts who complement our core offering with specializations including SEO optimization, competitive intelligence, message testing, printed collateral, and more.

  • Flexible Team Size & Structure

    Our well-resourced PMM and operations teams are nimble by design, allowing us to hit the ground running and easily adapt to the shifting needs of each client and project.

  • Ongoing Support

    Our goal is your growth. We can structure our engagement to help you achieve quick strategic goals and/or provide ongoing support as you grow your team and evolve your business.

Looking for lighter support than a full-service agency?

Marketplace

Connecting startups with vetted marketing consultants and supporting the engagement to make it great.

Playbooks

Self-serve marketing strategy program packed with best practices, templates & weekly office hours.

Let’s talk! Learn more about our AI pricing

  • Build on a strong foundation

  • Establish best practices

  • Get alignment across teams

  • Go to market with confidence

  • Close more deals faster

Want to learn more?
Check out our about page and full client portfolio.