How it works
Olivine Playbooks include best practice content, templates, feedback submissions, and consulting sessions.
Dive into the marketing playbooks
Start at the beginning or tackle them as needed. Each playbook in our marketing program provides you with the foundational knowledge, real-world examples, exercises/workshops, and the design templates you need to produce real marketing deliverables for your startup.
More marketing playbooks coming soon—see our roadmap.
-
Chapters
• What is brand positioning?
• Positioning versus messaging
• Crafting your positioning
• Positioning Exercise
• Crafting your mission and vision statements
• Mission statement in action: Intercom
• Mission and vision exercise
• Brand positioning & communication templates
Templates
• Brand Positioning Questionnaire
• Brand Communication Guide
-
Chapters
• What are personas?
• Developing your personas
• Validating your personas
• Personas in action
• Persona workshop & deck template
• Persona validation questions
• Make your own persona posters
• You’ve finished the Personas Sprint
Templates
• Workshop Guide: Defining Your Personas
• Persona Deck
• Persona Validation Questions
• Design Persona Posters in Figma
-
Chapters
• What is Jobs to be Done and why does it matter?
• Shifting your perspective on competitors
• Identify opportunities in a crowded market
• Sometimes a worse product does a better job
• How to develop Jobs to be Done
• Customer interview questions to identify buyer motivations
• Personas & Jobs to be Done
• Marketing the Jobs to be Done
Templates
• Get The Template: Jobs To Be Done Worksheet (Part 1)
• Get The Template: Jobs To Be Done Customer Interview Questions
• Get The Template: Journey Map Worksheet (Part 2)
-
Chapters
• What is product positioning and why does it matter?
• The core tenets of Product Positioning & Messaging
• Start your Product Positioning & Messaging Guide
• Crafting your message
• Exercise: Host a Build a Box workshop
• The anatomy of an effective product landing page
• Deliverable: Product 2-Pager
• Deliverable: Product Landing Page
Templates
• Internal Product Positioning & Messaging Guide
• Build a Box Messaging/Copy Exercise
• Compile Build a Box Workshop Results
• Landing Page Content Template
• Design your own Product 1-Pager and Landing Page in Figma
-
Chapters
• Why product launches matter
• MVP vs. MMP
• Determining Announcement Priority & Tactics
• Crafting the announcement campaign
• Choosing the right launch date
• Launch day checklist
Templates
• Product Story / Future Press Release
• Announcement Priority Rubric
• Announcement Plan
-
Chapters
• Welcome to the sales sprint
• What is a sales process & why do you need one?
• How to create a sales process
• What is sales messaging?
• Create your sales pitch
• Create your sales deck
• Quick tips on delivering your pitch in the discovery call
• Additional sales assets
• Intro to sales tools
• How to build your sales tech stack
Templates
• Sales pitch deck
• Product 2-pager
• Customer story
• CRM template in Airtable
-
Chapters
• Role of Marketing
• Marketing Glossary
• Diagnosing the funnel
• Great reads/listens/watches
• Trusted agencies & consultants
Download your marketing strategy plan
The Olivine Playbooks Checklist is a complete overview of what to do in a single place. You can also use it to link off to the work you create from the playbooks.
Create your own marketing assets
From product 2-pagers to sales pitch decks, the playbook includes 20+ exercises, worksheets & design templates so you can fill in the blanks and get sh*t done.
Get quick, tactical marketing feedback
Need feedback on things like landing page copy, your next email campaign, or your pitch deck? Ask for advice or feedback in Slack #office-hours and someone from our team will respond.
Book dedicated consulting sessions
Want a bit more support? You can purchase a la carte consulting sessions to accelerate and de-risk your marketing strategy.
Join the community in Slack
Share what you’re building and connect with fellow founders & marketers in our Slack community.
