Introducing Olivine Marketplace, the best way to hire expert product marketing consultants
Excited to announce we have a new way to work with Olivine that is more flexible and accessible than our full-service agency offering.
Why we’ve created a marketplace:
The downturn has been gnarly for everyone—budgets are tighter and some need more flexibility outside of full-time hires.
Top-notch product marketers are notoriously hard to hire, and existing marketplaces don’t do this category of marketing well. But they are often the first hire at a startup, and key to getting traction.
We’ve been doing product marketing consulting since 2016, and we have the network to connect startups and PMMs. Plus, the experience to make it great for everyone.
Hire expert product marketers at a flexible price and scope
Olivine’s Marketplace connects startups with vetted product marketing consultants and supports the engagement to make it great.
Vetted consultants: Certified consultants on our marketplace have a solid track record of product marketing experience, passed the Olivine Playbooks training course, positioning & messaging test project, and one-on-one interviews.
Flexible pricing: Hire a trusted product marketer for 5-10 hours per week. 3-month commitment to start, then the engagement auto-renews monthly with 30 days cancellation notice. Pricing starts at $3,250 per month.
Ongoing support for all: Olivine is here to make the engagement great for everyone. We handle invoices, paperwork, and staffing for startups while supporting consultants with playbooks, templates, office hours each week, and ongoing training.
What our PMMs can help you with
Product Positioning & Messaging
Develop a Positioning & Messaging Guide to get specific on who you sell to, identify how you’re different, and communicate your unique value in the market.
Product Launch Strategy
Decide which tactics to use for product and feature launches, write the announcement campaign messaging, and coordinate stakeholders across the teams.
Go-To-Market Strategy
Research target markets and customers to create a strategy to reach the market through targeted messaging, sales enablement, and content.
Sales Pitch Decks & 2 Pagers
Create content for a sales deck and other sales enablement assets based on your platform story, industries, or customer segments to close more deals.
Written Customer Stories
Interview customers about their experience with your product and write compelling customer case studies for co-marketing, building trust, and driving revenue.
Website & Landing Page Content
Copywriting for the website, especially product and solution pages, that inform prospects about your product and convert them to signups.
And a lot more:
Product marketing consultants can support you with competitor/market analysis, product blog posts, help center articles, onboarding campaigns, and more.
“Finding skilled product marketers is tough but the consultants on Olivine Marketplace are top-notch. We ship fast and Saahil got us caught up on announcing all the features we have and planned our next product launch.”
How we’re different from other communities and marketplaces
Existing product marketing communities focus on quantity, not quality
While some product marketing communities exist, the most popular ones aren’t led by folks with real product marketing experience and are focused on quantity over quality. They cater to a large audience of aspiring product marketers.
Existing marketplaces don’t understand product marketing
Marketerhire was initially able to attract great product marketers, but they didn't understand how to properly scope product marketing requests which led to a poor customer and consultant experience. The rates were low and there was no reason to stay on the platform.
Some of our consultants tried getting clients on Upwork, but none of the requests for work were from interesting companies with relevant product marketing projects. Even at Growth Collective, with pre-vetting and client matching, our consultants found that product marketing was largely misunderstood and often confused with content marketing.
Learn more about becoming a certified consultant here.
Why experienced product marketers should join Olivine Marketplace
Work with people who actually understand product marketing
Olivine is first and foremost, a product marketing agency, so we 100% know what good clients and projects look like. We’ll help you navigate the murky waters of product marketing to deliver great work, grow your portfolio, and build your personal brand as a seasoned product marketer.
Build your product marketing portfolio: We find you great clients and handle contracts and payouts so you can focus on what you do best — product marketing.
Meet great clients: We’ll connect you with our community of tech startups who need product marketing help.
Paperwork & payments: Let us handle negotiations, legal/tax documents, and payments so you can focus on freelancing.
Proven Playbooks & Templates: We have a large library of playbooks, best practices, and templates that we’ve honed over the years (since 2016!). Not having to create everything from scratch will help you work faster and more confidently as a consultant.
Community support: Learn best practices in our consultant Slack workspace and get help from Olivine leadership during weekly office hours.
How to hire a PMM consultant
If you’re interested in hiring through Olivine Marketplace, fill out our form and we’ll be in touch soon after with a shortlist of 2-3 vetted product marketing consultants. It helps to include as many details as possible— brief, scope, timeline, and budget.
How to apply as a PMM consultant
If you’d like to join our marketplace, start by submitting a 2-minute Loom video introducing yourself and let us know a few other details such as your LinkedIn profile, desired rate, and location. You can learn more about the full process here.
We just launched on Product Hunt!
We just launched Olivine Marketplace on Product Hunt. We’d love it if you could check out our post and leave your feedback in the comments. Psst there’s a $150 off discount code…
Need go-to-market help that’s even more flexible?
Try Olivine Playbooks and get super tactical templates and step-by-step strategies you can execute yourself. Built for early-stage founders and first marketing hires. Pricing for the Playbooks is $49/month or $499/year.
