How to create messaging that your sales team will actually use
Learn how to create sales-friendly messaging with tips from Sheena Vega, Director of PMM at Olivine. Discover how to build strong sales relationships, develop customer-centric value propositions, and simplify your messaging for better results.
4 Steps to Building an Effective Product Marketing & Sales Relationship
Most product marketers focus on building a good relationship with Product but neglect their relationship with Sales. However, building a good relationship with your sales counterparts is key to being a successful PMM.