Heartland Payment Systems
Heartland is a payroll services and software platform for businesses of all sizes.
Payment Systems • Founded in 1997 • 750K+ customers • Bought by Global Payments in 2015 for $4.3B
We partnered for 6 months on product marketing services.
The Challenge
Uplevel messaging and positioning for several of Heartland’s small business solutions
With a large portfolio of solutions, Olivine worked with Heartland to create fresh messaging and positioning for several of their core, small business solutions. By uncovering key personas across each product, and digging into the specific jobs to be done, Olivine was able to create new messaging and positioning for the individual product webpages, sales pitch deck, customer one-pagers, sales outbound emails, and other customer-facing collateral.
“The Olivine team is top notch. They took the time to understand our business, customers and products, and then delivered killer materials our marketing and sales teams loved. Plus, their team is absolutely amazing. Loved working with Olivine! Thank you!”
ALLI MCPHAIL
Senior Director of Product Marketing
The Deliverables
Updated messaging and positioning, product webpages, sales pitch deck, customer-facing one-pagers, sales outbound emails, and core personas and JTBD.
Personas & JTBD
Hosted strategic workshops with key stakeholders to align on ideal customer profiles and buyer motivations across several Heartland products.
Positioning & Messaging
Developed new positioning in the market and key messaging across several Heartland products to be used on their website, in sales collateral, and in customer-facing materials.
Refreshed Landing Pages
Add your pricing strategy. Be sure to include important details like value, length of service, and why it’s unique.
Sales enablement collateral
Created a new sales deck, email outreach templates, and accompanying one-pagers for sales to use. Additionally, Olivine created copy for a demo video for one of Heartland’s products.
The Olivine Team
