The Challenge
Kustomer needed a fresh start after being divested from Meta. They were no longer following direction from their parent company and wanted to return to their roots, but with a new strategy.
Before being acquired by Meta, Kustomer served hundreds of customers with their Conversational Engagement Platform. Kustomer already experienced success in their target market in a variety of industries.
They wanted to return to those roots, but with a fresh perspective on the market and the challenges of their customers. After all, since being acquired by Meta, AI technology had come a long way. They knew their old messaging wasn’t going to resonate as strongly.
The Deliverables
Kustomer needed to revisit their target market, understand where they fit against the competition, and create a fresh story with a unique perspective on the future. Olivine continued their partnership with Kustomer through the transition to help shape their new strategy and approach.
Persona Workshop
Positioning and Messaging Workshop
Personas
Positioning and Messaging Framework
The Deliverables
With an emphasis on speed over perfection, Olivine developed a new Sales deck in parallel with new messaging and updated personas to keep the Sales teams’ talk track on point and effective. The goal was to provide Kustomer with three key assets as soon as possible that every team needed to leverage to be successful moving forward.
Messaging and Positioning Framework
Personas Deck
Sales Deck
Messaging and Positioning Framework
Developed a point of view and repositioned Kustomer to be differentiated in an updated market
Sales Deck
With a new strategy and new messaging, the sales team needed an updated deck to pitch to prospects. Olivine leveraged that and the product roadmap to create a new sales deck
Persona Deck
After identifying new personas and agreeing on what they care about most, Olivine developed a designed asset to crystalize every key persona for all internal teams
The Olivine Team
