Loqate is a global location data intelligence platform providing the most accurate and comprehensive data available.
Global Address Verification • Founded in 2001 • Acquired 20217
We partnered for 3 months on Product Marketing and Sales Enablement
The Challenge
Loqate needed to translate its platform value into compelling product messaging that the entire company could use.
The first phase of our engagement with Loqate focused on leveraging their existing work in establishing personas. We brought together key stakeholders to gain a deeper understanding of their product functionality, roadmap, and differentiators. This initial strategy phase clarified Loqate’s market positioning and ensured internal alignment on the necessary sales and marketing collateral.
With phase 1 complete, we moved on to developing a Go-to-Market (GTM) strategy to prioritize marketing and sales assets. This phase involved crafting a cohesive narrative around their AI initiative and producing a new sales deck that reflected the updated positioning and messaging. The sales team actively participated in the process, contributing to the messaging and direction during feedback sessions.
“Olivine has been instrumental in refining our market positioning and sales strategy. Their structured approach to leveraging our existing personas and understanding our product differentiators was impressive. We were able to uplevel our technical messaging and better articulate how our product impacts our customers’ businesses.
They crafted an engaging narrative for our AI initiative and produced a unified sales deck, which replaced the various versions our sales teams were using. The collaborative process ensured our sales team’s insights were integrated seamlessly.”
CHRIS BOAZ
CMO
Positioning & Messaging
Hosted foundational workshops with stakeholders in marketing, sales, and leadership to align on core positioning and messaging.
Sales Deck
Worked closely with the sales team to develop a new sales deck, unifying the message and design across teams.
Discovery Survey and Report
Conducted surveys and interviews with internal Subject Matter Experts (SMEs) to capture additional insights.
AI Explainer
Collaborated with internal AI experts to clearly communicate to customers the current and future state of the company’s AI initiatives.
GTM Strategy
Prioritized key sales and marketing action and assets that would drive most impact for the company and its customers.
The Olivine Team
