Jessica Allen, Director of Product Marketing

 
 

Jessica Allen is a seasoned Product Marketing leader with a proven track record in B2B SaaS software. Her expertise spans go-to-market strategy, positioning, messaging, product launches, and sales enablement. With a knack for translating technical concepts into tangible business benefits, Jessica has successfully managed global teams across North America, Europe, and Australia.

Years of experience • 20+ years

Location • Boston, MA (EST, GMT-5)

Follow Jessica • LinkedIn

Quick Facts

Past Companies

Industry Experience

  • B2B

  • Data platforms

  • Information Technology and Services

  • Marketing, Sales & Support

  • SaaS

  • Software/Hardware

Education & Certificates

  • MBA, Marketing & Management, University of Connecticut School of Business

  • BS, Marketing Communications, Emerson College

Areas of Expertise

  • GTM Strategy

  • Messaging/Positioning

  • Product Launch

  • Sales Enablement

  • Personas

Project: Data Management Product Launch at Experian

Jessica Allen's tenure at Experian saw her spearhead the launch of a groundbreaking new data management product. As the first Product Marketer on board, she had the opportunity to build the go-to-market strategy from scratch. Her responsibilities included identifying use cases, conducting in-depth competitive analysis, developing buyer personas, creating compelling collateral, and producing comprehensive sales enablement materials. Notably, her efforts contributed to a significant $1.3 million pipeline increase in the six months following the product's launch.

Content by Jessica

  • AI Can Boost Your Product Marketing Skills - Here’s How

    AI is more than just a craze, it's a new way of doing business that transcends all industries. Many of the Product Marketers I know use it regularly, but some do not. I’m just starting out and wanted to share some of the ways that I am using it and loving it.

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  • The Art and Science of Product Marketing

    Is Product Marketing more of an art or a science?  I think an argument can be made for both sides. This blog post will address some of the common functions of Product Marketing and take a look at whether they fall into the category of art or science.

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