Kirby Weber , Product Marketing Lead

 
 

Product marketing leader with over 7 years of experience driving go-to-market strategies, growth marketing, pricing, and product positioning for high-growth SaaS companies. Core strengths in market analysis, competitive positioning, pricing and packaging, product messaging, and marketing campaigns focused on user activation and retention. Passionate about deeply understanding customer and user needs and then translating those insights into well-positioned product experiences that deliver exceptional value. Excited to connect with other experienced product marketing professionals to exchange best practices and growth strategies for launching and scaling B2B SaaS products. Please reach out if you'd like to connect!

Years of experience • 7+ years

Location • West Des Moines, IA (CST, GMT-6)

Follow Kirby• LinkedIn

Quick Facts

Past Companies

  • Dropupp

  • Endpoint Technologies

  • Guaranteed Rate

  • Jot

  • Remax

Industry Experience

  • B2B - B2C

  • eCommerce

  • Technology/IT Services

  • Food & Beverage/CPG

  • Real Estate

Areas of Expertise

  • Sales Enablement

  • Packaging & Pricing

  • GTM Strategy

  • Messaging/Positioning

  • Acquisition

Project: Endpoint

As Endpoint expanded into the enterprise market, I spearheaded audience research to identify high-potential targets. Honing in on a key segment, I crafted a laser-focused GTM strategy that unlocked explosive growth, ultimately securing Opendoor as a client for their closing services.

Want to work together?