Megan Liken, Product Marketing Manager

I work closely with your key stakeholders and cross-functional departments to identify and develop key product messaging across various buyer/user personas and verticals.

Client work:

• Safer: Brand new messaging & positioning, personas, and JTBD that was used in their sales sheets and website content

• Heartland: Brand new messaging & positioning for Capital and Terminal + products that were used in their sales sheets and website content

• Tigris Data: Established initial messaging for Tigris Data. Content was used to build out website copy and GTM content.

I use customer research and data insights to identify and align with cross-functional teams to unlock opportunities across the customer lifecycle.

Examples:

• Optimizing buyer journey and purchase paths

• Create A/B tests to reduce friction points, increase conversions, and accelerate time to value

• Developing customer education content to support users pre and post purchase

• Deploy tactics to improve onboarding and product usage

• Identify and measure KPIs to drive scalable growth

Client work:

• cPanel: Used customer research and analytics tools to optimize cPanel’s self checkout process. Increased conversions from free trial users by 15% by working with product teams in eliminating friction points at trial expiration.

Whether it’s identifying new partnerships, designing programs that support your existing partners, or launching your first co-marketing campaign I can help build out or optimize your partnerships function.

cPanel:

• Helped launch in AWS, Google Cloud Platform, Linode, and Digital Ocean marketplaces.

• Initiated and launched the Partner Asset Library - a partner enablement resource center.

• Created cPanel’s first MDF (market development funds) Program which helped drive more cPanel license sales.

Based on your goals and sales model, I will define a GTM strategy to meet your company’s needs. Whether it’s a beta launch, new product launch, feature release or price change announcement we will work together to form and execute the appropriate and impactful tactics for each use case.

Clients:

• cPanel: Led and supported three years of quarterly version releases, two major price change rollouts, multiple co-marketing campaigns, and one new product launch.

• Adobe: Project managed for Substance 3D Modeler beta rollout.

• Safer: Provided 2-year marketing strategy

• Tigris Data: Beta launch in-progress

I can help you identify customer needs and develop a strong content strategy, engagement strategy and measurement framework for the community from the ground up.

cPanel:

• Delivered collateral and training to Partners each quarterly release. Organized and facilitated onsite visits to increase engagement, build relationships, and capture feedback from cPanel Partners.

• Moderated and engaged Partners on cPanel feature request site, forums, Slack and Discord - Increased NPS scores.

• Planned and executed one of the most successful and highly attended cPanel conferences to date.