Megan Thomas, Director of PMM
15+yrs leading the development, positioning and marketing of products for major multinational companies and market leading startups, including Booking.com, Skyscanner, UPS, and SoundCloud.
In-depth experience in positioning products and brands for hyper-growth through developing user personas, crafting targeted messaging and leveraging product stories to connect with market & audience.
Seasoned leader in product marketing, working with CRO and Heads of Sales to build out sales enablement, partner programs, and business development initiatives for SaaS, B2B products and brands.
Marketplace Rate • $190/hour
Years of experience • 18+ years
Follow Megan • LinkedIn
Quick Facts
Industry Experience
Banking
Travel
Fintech
IT Services
Healthcare
Software/Hardware
SaaS
Music/Entertainment
Supply Chain Management
Gaming
Apps
Marketplace
E-commerce
Education & Certificates
Product Management Certification, UC Berkeley
Startup Certification, Startup Institution, Berlin
MBA, International Marketing San Francisco State
Bachelors Science, Marketing San Diego State
Areas of Expertise
Branding & Positioning
Product Roadmaps
Primary & Secondary research, User Personas
JTBD
Messaging & Content Strategy
Go-to-Market Strategy & Planning
Product Launch activation
Building up and coaching Product Marketing Teams
Sales enablement
Pitch deck, battle card, technical documentation creation
Project: Booking.com, 400% increase to Partner Hotel Sign-ups
Drove increase of 400% MoM adoption rate for partner product unit. Starting from 2K signups and growing it to over 8K signups per month. Accomplished this significant growth through re-positioning partner product portfolio, updating messaging, optimizing the partner journey, leveraging new sales touchpoints, and automating the sign-up process.
Secondary outcome was increased margins for product line by targeting higher CLV customers through data analysis, JTBD frameworks, and marketing campaigns.