Michael Greene, Product Marketing Lead

 
 

Technology enthusiast who enjoys bringing products to market with powerful, impactful messaging and engaging storytelling

Years of experience • 10+ years

Location • Boston, MA (EST, GMT-5)

Follow Michael • LinkedIn

Quick Facts

Past Companies

Industry Experience

  • Ecommerce

  • Tech - Cloud Computing

  • Tech - Security 

  • Trucking

  • Business Productivity

Education & Certificates

  • MS-MBA from Boston University

Areas of Expertise

  • Positioning and Messaging

  • Copywriting

  • Product Launches

  • Customer Research

  • Personas

  • GTM Strategy

  • Email and SMS Marketing

Project: Launching SMS Marketing at Klaviyo

As the sole Product Marketer, I owned the launch of SMS Marketing for Klaviyo. This included pricing and packaging, messaging and positioning, customer research, roadmap development, website copy, and GTM strategies.

Content by Mike

  • Product launches: when should product marketing get involved?

    If the product team or the company at-large doesn’t understand product marketing, then you can’t really blame them for not asking for their help in a product launch - what would they even ask for?

    Read it

  • Newsletter: Inside Olivine #6

    🚩 Product Marketing red flags and how to fix them with Michael Greene

    Read it

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