Personas & Jobs to Be Done
While personas are effective, there’s one important insight that they can’t help you uncover—what your product is hired to do. Combining your buyer personas with the job people hire your product to do will give you a more complete picture of the real problem they’re trying to solve. This, in turn, will help you build a better product and create powerful product positioning and messaging that speaks to your buyers’ true motivations.
Persona
Demographic data
Age
Income
Education
Geographic data
Location
Psychographic
Likes and dislikes
Political affiliation
Jobs to be Done
Behavioral insights
Buying patterns
Experience & end goals
