Launch day checklist
Chances are you’re not doing everything on this list, but if you were, here is the recommended order of operations.
6:00 am: Convene with coffee and breakfast burritos to be ready to fire on all the cylinders for the next 4 hours.
6:15 am: Make sure everyone involved is ready to go with open lines of communication (together in the same room, Slack channel, or Zoom call etc).
6:30 am: Set the product live.
6:35 am: Make sure everything is working (don’t stress if it’s not, what would launch day be without a few hiccups?)
7:00 am: Set the product landing page live.
8:00 am: If you have a press embargo and/or gave exclusive access, wait until after that agreed time to release your own announcement materials.
8:05 am: Release on Product Hunt.
8:10 am: Publish the in-app announcement.
8:15 am: Turn on the sign-in modal.
8:20 am: Set your website banner live.
8:30 am: Publish your blog post.
8:35 am: Hit send on your email campaign.
8:45 am: Quick break and make sure everything is running smoothly!
9:00 am: Post to social media
9:15 am: Share your launch in the FMP Slack Channel so we can all support you with :party_parrots: and retweets!
9:30 am: High fives all around! Perhaps a little something something to celebrate with your team.
9:45 am: Man your stations to make sure the product is functioning, customer support and sales are handling inbound, marketing is responding to comments on social, liking and retweeting.
