Welcome to the Product Launch Playbook

Written By Raechel Lambert

Shipping new product is the absolute best opportunity to communicate with customers and reach new people. Make the most of it by announcing your new product in a comprehensive, compelling way.

What's included in this sprint:

  1. The difference between MVP and MMP

  2. Determining the announcement priority and tactics

  3. Crafting your announcement campaign

  4. Choosing the right launch date

  5. Launch day checklist

Raechel Lambert

Co-Founder & VP of Product Marketing. Formerly Intercom.

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MVP vs. MMP