Persona validation questions

Here is a list of questions you can ask your customers to validate the personas. Simply make a copy of this and then use it to reference when you’re talking with users.

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so you can capture their answers.

Persona Validation Questions 

Here are some questions that will help you validate your personas. Make a copy of this Google Doc and save it to your own Google Drive. Make sure to capture your customers’ answers in a document that you can share with your persona working group and your wider company.

Back story

  • Where do you live?

  • What’s your professional background?

  • How many years of experience do you have? 

Goals and objectives

  • What’s your main objective when you get to work each day?

  • What are your professional goals or aspirations?

  • How do you research new products and/or services for your business?

  • Do you attend any industry events, conferences or trade shows?

A day in the life

  • What does your company do?

  • Walk us through a day in your life at your company. What are your responsibilities?

  • How many employees work at your company?

  • How many people report to you? What is your organizational structure like?

  • What do you love about your job?

  • How has your role evolved?

Ashley Wilson

VP of Brand Strategy, Founder of Olivine & CMO at Momentum. Formerly Sauce Labs.

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