TrueNorth is a full-service trucking platform for truckers that want to take control of their business.
Trucking Industry • Founded 2019 • Series B • $62.3M in Funding
We partnered for 5 months on product marketing, branding & websites, and sales enablement
The Challenge
Develop messaging and positioning to differentiate a new product offering to a new customer segment. Build a new website to showcase the new product, improve the user experience, and incorporate updated messaging.
During the first month of the engagement, the Olivine team was focused on deeply understanding TrueNorth’s product, their customers, and their unique position in the trucking industry. After conducting three strategic workshops, we were able to nail down TrueNorth's customer personas, and key value propositions for their new product. We added a fourth workshop to align on new naming conventions for their product offerings. Using this foundation, we were able to create a new website designed to deliver a better customer experience and facilitate faster lead flow.
“The Olivine team came in and immediately filled in important strategic gaps. The workshops allowed our team to brainstorm ideas together and get on the same page regarding strategy and execution. With the foundational work done so thoroughly, we were able to get through the website project much faster. In the end, the new website looks great, includes compelling and differentiated messaging, and has a much smoother experience.”
JIN STEDGE
Founder and CEO of TrueNorth
The Deliverables
We produced a new website, messaging guidelines, and sales enablement materials.
The Olivine Product Marketing and Design teams helped TrueNorth launch a new website. We delivered a new homepage and two new product pages while migrating half a dozen more pages to the new design.
Afterward, we focused further down the funnel to improve the sales process by updating the content and flow of their email and SMS communication.
We also produced marketing and sales collateral such as a Personas and Jobs To Be Done deck, and a comprehensive messaging and positioning guide.
Personas & Jobs to Be Done
Hosted strategic workshops with key stakeholders to align on ideal customer profiles and buyer motivations.
Messaging and Positioning
Developed new positioning in the market and key messages to use across everything Stellar says about their brand and product.
Website Copy, Design & Build
We produced content and/or design for 12 new website pages for their development team to implement.
New Ad Copy & Design
Create newly designed ads with updated ad copy to increase conversion rates.
Sales Emails
Updated sales emails, text messages, and subject lines to reflect new messaging and identified opportunities to streamline communication.
The Olivine Team
