Verta is an end-to-end GenAI application development platform for builders of all tech levels.
AI • Founded 2018 • Series A
We partnered with Verta for 10 weeks on product marketing strategy.
Verta came to Olivine with a new GenAI product underway but lacked the strategy or expertise to define its positioning, messaging, and go-to-market strategy.
Olivine partnered with Verta through a series of foundational workshops covering personas, JTBD, and positioning and messaging to support their new product’s GTM plan.
The Challenge
Craft positioning and messaging for Verta’s new LLMBuilder platform to support a successful launch.
The Deliverables
After three strategic workshops, Olivine produced new positioning and messaging guidelines, a landing page, and a sales deck.
After crafting and refining a new positioning and messaging guide for LLMBuilder, Olivine created and designed a new landing page and sales deck for launch.
We worked closely with the Verta team to align the new landing page with the rest of their website refresh designs. The new sales deck used the new positioning and messaging guidelines created by the Olivine team, along with learnings the Verta team gained from testing an early sales deck draft.
Personas & Jobs to Be Done
Hosted strategic workshops to align on ideal customer profiles, pain points, and motivations.
Sales Deck
Built and designed a new sales deck for Verta’s LLMBuilder platform to support a successful launch.
Positioning & Messaging
Developed foundational positioning and messaging for Verta’s new LLMBuilder platform.
Landing Page
Created a landing page for Verta’s new platform with fresh positioning, messaging, and design.
Product Hunt Copy
Drafted copy based on new positioning and messaging guidelines for Verta’s Product Hunt launch.
The Olivine Team
