VIN IQ helps reduce marketing costs and inventory time on lot by using key insights to determine which vehicles need promotion the most.
We partnered for 3 months on Product Marketing Strategy and Design.
The Challenge
VINIQ needed a clearer way to talk about their platform with a brand and website that better reflected their competitive offering.
During the initial month of our engagement, we hosted strategic workshops for the client such as Personas, Jobs to Be Done, Product Naming, and Product Positioning & Messaging. These workshops aimed to bring clarity to VIN IQ's target audience, the unique value it offers various customer segments, and its distinguishing features in the market. Additionally, we provided light branding improvements to enhance their overall brand identity.
After successfully completing phase 1, we proceeded with the redesign of VIN IQ's website, aligning it with their updated positioning, messaging, and brand identity. During phase 2 we also focused on creating sales enablement materials and optimizing their SEO efforts to further enhance their online presence.
“Thank you for all of your work on our project. I was impressed with the detailed process you planned for us and the fact that you guys drove the process including timelines, deliverables, meeting objectives, and stakeholders.
When we identified that we lacked a proper product component naming scheme, you added this requirement into the plan and drove the process to a successful completion.
Ultimately, you gave us the end product that we were expecting and in the timeframe that we requested. No BS additional charges, you got the job done on time and on budget.”
VARICK FOSTER
CEO
The Deliverables
Olivine delivered new branding, refreshed website content and design, and multiple pieces of sales enablement collateral.
Personas & Jobs to Be Done
Hosted foundational workshops with stakeholders to align on ideal customer profiles and buyer motivations.
Sales Enablement
Created sales 2-pager and audited existing sales deck and provided new copy and layout recommendations.
Positioning & Messaging
Expanded positioning and messaging guide outlining value props for VIN IQ’s two core products.
Website Refresh and SEO Optimization
Crafted copy and design for the new website based on updated positioning and messaging and SEO recommendations.
Brand Refresh and New Product Naming
Designed a fresh logo, color palette, typography, and visual style. Defined new product names.
Social Assets
Provided Logos, icons templates, and social branding assets for ongoing brand promotion.
The Olivine Team
