Develop Your Brand Story, Mission, and Vision

Chapters

• What is brand positioning?

• Positioning versus messaging

• Crafting your positioning

• Positioning Exercise

• Crafting your mission and vision statements

• Mission statement in action: Intercom

• Mission and vision exercise

• Brand positioning & communication templates

Templates

• Brand Positioning Questionnaire

• Brand Communication Guide

Define & Validate Personas so you know who you’re selling to

Chapters

• What are personas?

• Developing your personas

• Validating your personas

• Personas in action

• Persona workshop & deck template

• Persona validation questions

• Make your own persona posters

• You’ve finished the Personas Sprint

Templates

• Workshop Guide: Defining Your Personas

• Persona Deck

• Persona Validation Questions

• Design Persona Posters in Figma

Identify true buyer motivations with job stories

Chapters

•What is Jobs to be Done and why does it matter?

•Shifting your perspective on competitors

•Identify opportunities in a crowded market

•Sometimes a worse product does a better job

•How to develop Jobs to be Done

•Customer interview questions to identify buyer motivations

•Personas & Jobs to be Done

•Marketing the Jobs to be Done

Templates

•Get The Template: Jobs To Be Done Worksheet (Part 1)

•Get The Template: Jobs To Be Done Customer Interview Questions

•Get The Template: Journey Map Worksheet (Part 2)

Uncover your unique value and communicate it to the market

Chapters

•What is product positioning and why does it matter?

•The core tenets of Product Positioning & Messaging

•Start your Product Positioning & Messaging Guide

•Crafting your message

•Exercise: Host a Build a Box workshop

•The anatomy of an effective product landing page

•Deliverable: Product 2-Pager

•Deliverable: Product Landing Page

Templates

•Internal Product Positioning & Messaging Guide

•Build a Box Messaging/Copy Exercise

•Compile Build a Box Workshop Results

•Landing Page Content Template

•Design your own Product 1-Pager and Landing Page in Figma

Step-by-step guide on how to launch your brand or product to the world and drive new users.

Chapters

•Why product launches matter

•MVP vs. MMP

•Determining Announcement Priority & Tactics

•Crafting the announcement campaign

•Choosing the right launch date

•Launch day checklist

Templates

•Product Story / Future Press Release

•Announcement Priority Rubric

•Announcement Plan

Establish your first sales process and create the assets you need to close deals.

Chapters

•Welcome to the sales sprint

•What is a sales process & why do you need one?

•How to create a sales process

•What is sales messaging?

•Create your sales pitch

•Create your sales deck

•Quick tips on delivering your pitch in the discovery call

•Additional sales assets

•Intro to sales tools

•How to build your sales tech stack

Templates

•Sales pitch deck

•Product 2-pager

•Customer story

•CRM template in Airtable

Our favorite marketing and startup resources.

Chapters

•Role of Marketing

•Marketing Glossary

•Diagnosing the funnel

•Great reads/listens/watches

•Trusted agencies & consultants