Yurts is a generative AI platform built for enterprises seeking to seamlessly integrate AI into their organization’s existing workflows.

AI • Founded 2022 • Series A

We partnered with Yurts for 4 months and focused on building strong product marketing foundations and launching their new brand identity. Our work encompassed creating a new website, brand book, sales collateral, and pitch deck.

The Challenge

Yurts, an early-stage startup, needed help with their messaging, branding, and website before a crucial conference. They partnered with Olivine's consultants to refine their strategy and design for better enterprise appeal.

The main challenge Yurts faced as an early-stage startup was formulating their initial positioning and messaging strategy. Additionally, they sought to refine their brand to better resonate with their enterprise audience. With upcoming conferences, networking opportunities, and fundraising on the horizon, there was a need to build a tighter narrative and website that adeptly conveyed Yurts’ value propositions and platform. At the time, Yurts did not have in-house marketing, brand, or PMM support, which made getting started on these efforts difficult. To address this, Yurts brought in Olivine's product marketing and design consultants to take on the challenge and prepare them for a key conference in just a few weeks.

“Olivine helped us greatly with key events in our journey as we were just starting to tell our story. They ramped up quickly and the pitch deck was critical to us in early investor stage.”

BEN VAN ROO
CEO

The Deliverables

Olivine's workshops shaped Yurts' positioning, messaging, and assets like pitch decks, website updates, brand identity, and sales materials, driving Yurts' growth.

Olivine played a critical role in Yurts' growth through strategic workshops that forged their initial positioning and aligned their messaging among the founding team. We then translated this foundational work into actionable assets, including a pitch deck, revamped website messaging, a new brand identity, and several pieces of sales collateral.

Website Copy

Crafted new web pages, notably a refreshed homepage and product page, based on positioning and messaging efforts.

Strategic Workshops

Guided workshops on positioning, messaging, job-to-be-done analysis, and personas to foster internal alignment and agreement on core product and marketing strategies.

Sales Two Pager

Developed collateral that effectively communicates Yurts' offerings, features, and benefits.

Fundraising Deck

Collaborated with the CEO to shape Yurts’ narrative, showcasing growth potential, market opportunities, competition, and financial projections.

Research Brief

Teamed up with the VP of Marketing to devise a research plan to validate product/message/market fit within Yurts' target audience.

Brand Refresh

Led a comprehensive assessment of Yurts' existing brand identity and executed updates to harmonize with their evolving positioning and target audience.