Best of Inside Olivine 2023
We’ve compiled some of our best posts from Inside Olivine in 2023, and with topics like building strong relationships with sales, tips for approaching your AI product GTM strategy, and utilizing product and growth marketing for positioning – we’ve got you covered with go-to-market insights on B2B SaaS.
Here are our top best posts from Inside Olivine:
Most Conversations: Inside Olivine #14 - Building a good relationship with Sales with Clayton Pritchard
Most Nuanced: Inside Olivine #18 - 2023 Expectations vs Reality — mid-year roundup with Rae & friends
Most Insightful: What if you missed out on product positioning at the early stage of your startup? By Ritika Mehta
Most Proactive: Inside Olivine #13 - Comparing AI writing tools to create real product messaging with Raechel Lambert
Most Innovative: Inside Olivine #20 - 4 tips on how to approach your early-stage AI product’s GTM strategy with Arielle Shnaidman
Most Timely: Inside Olivine #16 - Big company energy — what it takes to drive impact at the enterprise level with Raechel Lambert
Most Tactical: Going “full-stack marketer” — how I launched a brand in one week to win a hackathon. By Raechel Lambert
Most Newsletter Opens: Inside Olivine #15 - Using growth & product marketing strategy to position yourself on the right mountain with Wilton Arellano
#1 MOST CONVERSATIONS
Building a good relationship with Sales
Written By: Clayton Pritchard, Director of Product Marketing
Artwork By: Olivine Design team
What’s it about: Most product marketers focus on building a good relationship with Product but neglect their relationship with Sales. However, building a good relationship with your sales counterparts is key to being a successful PMM.
Why it’s good: Sales teams have some of the greatest insights into who your customers are and how to reach them, which is one of the reasons why it’s so important to develop strong relationships with your sales counterparts. This post will take you through the right steps to build and sustain powerful relationships with your sales organization, specifically members at the leadership level.
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#2 MOST NUANCED
2023 Expectations vs Reality — mid-year roundup
Written By: Raechel Lambert, co-founder at Olivine & River
Artwork By: Filipa Paiva
What’s it about: Raechel Lambert takes a moment to reflect on this year's whirlwind of events and brings together her expert friends to provide insights on the economy, technology, and marketing.
Why it’s good: This post offers a diverse take on the craziness of 2023 with insights from expert friends of Olivine. They share their expectations vs reality, along with their tips on how to adapt to today’s fluctuating landscape in three key categories.
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#3 MOST INSIGHTFUL
What if you missed out on product positioning at the early stage of your startup?
Written By: Ritika Mehta, Founder, Product Marketer & Advisor at by Default CMO
Artwork By: José Torres
What’s it about: Founders often prioritize working on the technical part of the product over product positioning & marketing, leading to irrelevant messaging and narrative that doesn’t resonate with customers.
Why it’s good: We see this too often with startups. This post walks you through the importance of nailing your positioning early and offers an honest take on what the consequences are if you don’t.
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#4 MOST PROACTIVE
Comparing AI writing tools to create real product messaging
Written By: Raechel Lambert, co-founder at Olivine & River
Artwork By: Olivine Design team
What’s it about: Using a real-world use case, this post looks at how AI tools like ChaptGPT compare against foundational product marketing created by a human product marketer.
Why it’s good: We haven’t seen anyone else take the time to do a side-by-side comparison across AI tools for Product Marketing use cases and we’re here to deliver the goods.
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#5 MOST INNOVATIVE
4 tips on how to approach your early-stage AI product’s GTM strategy
Written By: Arielle Shnaidman, Director of Product Marketing at Olivine
Artwork By: Filipa Paiva
What’s it about: The gen AI space is competitive AF, and startups can easily get tunnel vision and lose grasp of the big picture when the pressure is this high. Arielle shared four tips to remember when taking your product to market as an early-stage AI company.
Why it’s good: This post explains how early-stage AI companies should think about their GTM strategy in a highly competitive market with real-world examples and new decision-making approaches.
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#6 MOST TIMELY
Big company energy — what it takes to drive impact at the enterprise level
Written By: Raechel Lambert, co-founder at Olivine & River
Artwork By: Madalena Carneiro from the Olivine Design team
What’s it about: At Olivine, we’ve been lucky enough to work with over 50 companies ranging from pre-seed startups to Fortune 500 enterprises. Here, we share 12 Lessons learned working with enterprises.
Why it’s good: It’s assumed that enterprise companies have their product marketing figured out. We’ve learned that they struggle just as much as startups but often just have a different set of blockers. This post highlights the biggest PMM lessons we’ve learned from working with enterprises and provides guidance on how to move your product marketing forward.
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#7 MOST TACTICAL
Going “full-stack marketer” — how I launched a brand in one week to win a hackathon
Written By: Raechel Lambert, co-founder at Olivine & River
What’s it about: When the chance came up to participate in Miami Hack Week, Rae decided to challenge herself to launch an entire brand. Rae and her team won the grand prize along with “best use of Open AI.” Here’s A rundown on how they did it.
Why it’s good: Learn what it takes to pull together a one-week GTM plan, launch an entire brand, and win a hackathon as a Product Marketer.
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#8 MOST NEWSLETTER OPENS
Using growth & product marketing strategy to position yourself on the right mountain
Written By: Wilton Arellano, Growth Marketing Lead at Operator
Artwork By: Olivine Design Team
What’s it about: In today’s “do more with less” world, it only takes a few bad assumptions when bringing products and features to market for a lot of time and money to get wasted. You must adopt data-informed techniques that give you more confidence in every aspect of your product marketing output.
Why it’s good: Learn how to do more with less and avoid making the wrong assumptions that could lead to wasted time and money when it comes to bringing your product to market.
