5 min read. This Is Marketing often tops the list of best marketing books and I highly recommend consuming it yourself. I listened to the audiobook and am sharing the key takeaways with you here.

9 min read. Before your startup gets traction or a sales pipeline, it lives in a vacuum. Potential customers don't know who you are, and they don't care to know unless you can display your value to them. That's where crafting a great brand story comes in.

5 min read. Adam Cockell is on a mission to improve diversity at work through his Chrome extension, Native Current, which empowers recruiters to creatively expand their talent search to meet the demands of modern businesses. After some initial product adoption, he’s using The Founder’s Marketing Playbook to clarify his vision and accelerate his go-to-market strategy.

4 min read. Brand positioning is the difference between a last resort meal at the airport and a celebrity wedding reception.