Launching Products That Win: Real-Life Strategies from Product Marketing Experts
Learn real-life strategies for successful product launches from 6 expert product marketers. From overcoming tough competition to crafting compelling product stories, these industry leaders share insights that can transform your next launch.
Winning go-to-market strategies
Alli McPhail discusses how to win with go-to-market strategies, sharing real-world examples that illustrate the power of aligning the product with the target audience's needs
Knowing Your Audience as a Product Marketer - Taylor’s Version
Taylor Swift has a massive audience and unparalleled expertise in audience engagement. She is an example for marketers across industries, so we’re going to dive into what product marketers can learn from Taylor’s recent playbook.