How product marketing leaders can drive impact at the enterprise level
At Olivine, we’ve been lucky enough to work with over 50 companies ranging from pre-seed startups to Fortune 500 enterprises.
Here we share 6 Lessons learned working with enterprises at the leadership level.
How individual contributors can navigate product marketing at the enterprise level
This article is all about that big company energy: what it takes to drive impact at the enterprise level.
Here we share 6 Lessons learned working in product marketing at big companies.
A better go-to-market launch priority framework that emphasizes customer and business value
As markets continue to crowd, product marketers need a better framework that optimizes customer value. This new framework to decide on announcement priority levels emphasizes what will have the highest impact on driving customer AND business value rather than focusing on if the product release is innovative and will drive net new users.
Before & After: How we evolved positioning & messaging for our clients
At Olivine, we’ve refined our framework over time by crafting effective positioning and messaging for dozens of companies. In this blog post, we’ll take a closer look at real examples of how we evolved positioning and messaging for our clients.
Product launches: when should product marketing get involved?
Product marketers and product managers generally work together on product launches but at what point in the development process should product marketers get involved?
The steps for crafting exceptional positioning and messaging
Why does your product exist? How is it unique? What value does it provide? Great positioning and messaging answer these questions and ultimately guide how you tell the story only you can tell. Let’s talk about how to execute positioning, messaging, and copywriting effectively.
How a product marketing consultancy can help you build alignment & execute faster
Product marketing consultants can bring an unbiased opinion to the table, introduce fresh frameworks, help you execute faster, and establish your first product marketing function.
The difference between positioning, messaging, and copywriting (and how to do them well)
This post breaks down the difference between positioning, messaging, and copywriting and shows you how to create winning positioning and messaging that propels growth.
Product marketing + sales enablement: The perfect match
With more than 15 years of sales, marketing, and sales enablement experience combined, two members of the Olivine team sit down to dig into how sales and marketing come together in an organization. From the best ways to collaborate to areas of improvement, we discuss how our teams play a role in the others' success, and what else can be done to maximize cross-functional success.
When to outsource product marketing
There tends to be confusion around the function of product marketing and when to bring it into your company but regardless of what stage you’re at, one thing holds true—product marketing is essential.
How to hire a marketing agency for your startup
Learn how startups can hire a marketing agency to help them launch and scale their brand.
MVP is dead. Launch your Minimum Marketable Product instead
55 min watch. In this talk we work with Santiago Suarez Ordonez, CEO & Co-Founder of Momentum to go beyond MVP and identify their Minimum Marketable Product to plan their next launch.
The 12 stages of taking a new product to market
Taking a new product to market is a daunting task and it can be hard to know where to begin. Start by truly understanding customers and competitors to find the story that only you can tell.