Knowing Your Audience as a Product Marketer - Taylor’s Version
Taylor Swift has a massive audience and unparalleled expertise in audience engagement. She is an example for marketers across industries, so we’re going to dive into what product marketers can learn from Taylor’s recent playbook.
Do you know what your product is hired for? Jobs to be Done can help.
Jobs to Be Done (JTBD) is a product innovation framework that I come back to over and over. I’ve led JTBD workshops probably 100 times by now, and I know it’s impactful because I hear people start to use the terminology in their work.
Using Jobs to Be Done to build and market better products
6 min read. Jobs to Be Done is an innovation framework that will help you differentiate in a crowded market, innovate on a mature product, and market effectively to customers.
Talk: Defining & marketing the Jobs to Be Done
52 min watch. In this talk with Grand Central Tech, we introduce the concepts of Jobs To Be Done, share real-world examples, and do a live working session with Matt Giffune, the CEO and Co-Founder of Occupier, a real estate success platform.