Tigris Data partnered with Olivine Marketplace consultant Megan Liken on Product Marketing and GTM Strategy to produce new messaging for website pages, email campaigns, blogs, and other marketing collateral to be used at conference events and the beta launch.
Open Source Developer Data Platform • Founded in 2022 • Beta
Ongoing Partnership • Product Marketing, Content Strategy & GTM Strategy
The Challenge
With 8 weeks until launch, Megan was tasked with executing a GTM strategy for an upcoming beta announcement, brand new website content, and preparing marketing collateral for an upcoming developer conference.
During the first month of the engagement, Megan worked closely with the CEO and an external consultant to finalize Tigris Data’s positioning and messaging. With a strong foundation in place, she was able to quickly adapt the new messaging into website copy and content for several of the GTM deliverables (blog announcement, and email/ social campaigns) for the upcoming beta launch.
“Hiring Megan from Olivine’s Marketplace has been a great experience. She was quickly able to jump in and start providing value immediately. Megan spearheaded many aspects of the launch and communicated effectively throughout each phase of execution. The partnership has been going so well we recently decided to expand her hours. The consultants in Olivine Marketplace are well vetted and experts in their space.”
OVAIS TARIQ
CEO & Co-Founder at Tigris Data
The Deliverables
In close collaboration with the Tigris Data team, Megan helped build out the product marketing function, finalize messaging and positioning, produce new website copy, and executed several deliverables for the beta launch.
Within just one and a half months Megan delivered a messaging and positioning guide, produced web copy for home, product, and company pages and initiated Tigris Data’s first email and social campaigns for the beta launch.
Once the beta was announced, she refocused her efforts on building out an ongoing content strategy, supporting the beta onboarding process, and monitoring campaign performance and analytics.
Positioning & Messaging Guide
Collaborated closely to develop positioning and messaging to be used on web pages, event collateral, and beta launch.
Marketing Operations and Vendor Procurement
Established new processes and identified automation opportunities.Procured and onboarded several marketing automation tools.
GTM Strategy & Execution
Provided guidance on GTM strategy. Produced email and social campaigns, landing page copy and various other marketing collateral.
Content Strategy & Execution
Took over ownership of the content calendar. Managed relationships with external vendors/ agency writers.
Website copywriting
Produced brand new copy for home, product, and company pages.
Social Media Management
Set up social calendar and analytics tracking. Produced copy and design for social posts.
Olivine Marketplace Consultant
