Crafting your mission and vision statements

After answering the why, you’re ready to define what exactly you are building and put that into a mission and vision statement.

Mission and Vision Statements 

We get a lot of questions about the difference between a mission and a vision. We think of them as:

Mission statement: What your company is currently delivering to the market and the world.

Vision statement: How your company plans to impact the market or the world in the future. 

Here is an example of a great mission statement from Mailchimp:

Here are some visionary statements MailChimp has outlined on its ‘about’ page that clearly defines where the company is headed:

From this vision, we can see that Mailchimp sees itself as far more than just an email tool. It’s a communication platform that cares about the impact it has on its employees and community.