Mission and vision exercise

What are some mission and vision statements that come to mind for your company? Spend a couple minutes answering the following questions:

What matters in your company when it comes to helping people? What are some words you would use to describe your company? What are words you would like other people to use in describing your company?

Now take your answers and shape them into your mission and vision statements. We recommend keeping your mission and vision statements short—between 2-3 sentences. Add the following answers to your Google doc:

  • What is your company’s mission?

  • What is your company’s vision?

Ashley Wilson

VP of Brand Strategy, Founder of Olivine & CMO at Momentum. Formerly Sauce Labs.

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Mission statement in action: Intercom

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