Brand positioning & communication templates

Now it’s time to flesh out your full positioning in a workshop-style setting with your co-founders or advisors. We recommended a minimum of 2 hours to go through this template. Please make a copy of this document to your own Google Drive. Discuss each question and capture your answers in this template.

Get The Template: Brand Positioning


Once you have filled out the template, it's time to clean up your answers and put them into a brand communication document that you can make public to the rest of your team. 

Ashley Wilson

VP of Brand Strategy, Founder of Olivine & CMO at Momentum. Formerly Sauce Labs.

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Mission and vision exercise

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You finished the Brand Positioning Playbook