You finished the Brand Positioning Playbook
Congratulations!
You've now created the initial go-to-market positioning for your company. Reference these two documents often as you talk to your investors, press, and customers, and make sure that all of your marketing and communication efforts are reflective of the positioning you've outlined here.
It's worth noting that these are living and breathing docs so you are allowed to make changes down the road. We recommend assessing your positioning on a bi-annual basis during the first three years, then annually, as your market grows, your customer base changes, and you hire more people.
