Your New Secret Weapon To Great Marketing

Chapters

Templates

Persona Quick Start Worksheet

Run The Workshop: Defining Your Personas 

Persona Worksop Deck

Persona Validation Questions

Design Persona Posters in Figma

Why Personas?

Understanding your target users and what they care about is essential to your product development and marketing strategy.

Outcomes

• Defined Proto-Personas

• Validated Personas captured in your
  Persona Deck & Posters

Ashley is a co-founder of Olivine and Momentum. Prior to starting Olivine, she ran marketing for Sauce Labs, where, as part of the early core team, she helped turn the company into a global brand and leader in the software testing space.