Identifying and Marketing the Jobs to be Done

Chapters

Templates

Jobs To Be Done Worksheet (Part 1)

Jobs To Be Done Customer Interview Questions

Journey Map Worksheet (Part 2)

Why Jobs to be Done?

Identify true buyer motivations using the Jobs-to-be-Done theory of innovation to help you build better products and marketing strategies.

Outcomes

• Defined Job Stories

• Defined Journey Map (Personas + JTBD)

Raechel is a co-founder of Olivine and Padex. Prior to becoming a partner at Olivine, Raechel was a product marketer at Intercom. She’s worked with over 40 companies and has hosted group workshops for 100+ founders and marketers across New York, San Francisco, Boston, Chicago, and London.