Defining how your product fits in the market and clearly communicating it’s unique value will help you convince investors, teammates, and customers to buy into what you’re building.

Deliverables

Internal Product Positioning & Messaging Guide
Product 2-Pager PDF
Product Landing Page Copy & Basic Design

Created by Raechel Lambert

Raechel is a co-founder of Olivine and Padex. Prior to becoming a partner at Olivine, Raechel was a product marketer at Intercom. She’s worked with over 40 companies and has hosted group workshops for 100+ founders and marketers across New York, San Francisco, Boston, Chicago, and London.

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