Welcome to the Jobs to be Done Playbook

Build better products and marketing strategies by identifying buyer motivations using Jobs to Be Done.

In this sprint, we'll guide you through the process of defining your Jobs to Be Done. 

Jobs to be Done (JTBD) is the third sprint in Olivine Playbooks because after you've defined what you're building and who it’s for (with help using our Brand and Persona sprints), it's critical to identify buyer motivations using Jobs to Be Done.

We've introduced the JTBD framework to dozens of companies and have seen it not only help them build better products, but also improve their messaging and go-to-market strategy. JTBD can take some time to grok at first, but once you understand the principles, you’ll be able to identify motivations of your audience to build and market products that solve their real problem. You'll be identifying the job story of your users, including their situation, motivation, and desired outcome. 

At the end of the JTBD process, you’ll have a crystal clear understanding of what your product is hired to do so you can build and market the best product possible.

What's included in this sprint:

• Real-world examples of JTBD

• Job Story exercise template

• Journey Map template

• JTBD Marketing Strategy plan