You’ve finished the Jobs to be Done Playbook
Congratulations!
You’re done with the initial hard work of identifying buyer motivations with Jobs to be Done. As we mentioned, as your product and company evolves, the jobs you serve might evolve as well. Regularly review and update your JTBD when needed—approximately once a year or for new product offerings. A little effort now will pay off massively in the long-term to boost product innovation, marketing impact, and user experience.
