About Olivine

Olivine is a full-service product marketing agency that transforms your brand, products, and customers into powerful narratives.

Olivine Playbooks

Olivine Playbooks are self-serve tactical lessons and templates for early-stage founders, first-marketing hires, and product marketing teams.

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Product Marketing Articles

Featured
Your 30-60-90 day plan as a new product marketing manager
Product Marketing
Angelea Ennamorato
Your 30-60-90 day plan as a new product marketing manager
Product Marketing
Angelea Ennamorato

Product marketing is cross-functional and requires a thoughtful approach. We’ve created a plan for your first 30, 60, and 90 days as a new Product Marketing Manager so you can kick things off successfully.

Product Marketing
Angelea Ennamorato
Featured
Launching Products That Win: Real-Life Strategies from Product Marketing Experts
Product Marketing
Alli McPhail
Launching Products That Win: Real-Life Strategies from Product Marketing Experts
Product Marketing
Alli McPhail
Product Marketing
Alli McPhail
Winning go-to-market strategies
Product Marketing
Alli McPhail
Winning go-to-market strategies
Product Marketing
Alli McPhail
Product Marketing
Alli McPhail
AI Can Boost Your Product Marketing Skills - Here’s How
Product Marketing
Jessica Allen
AI Can Boost Your Product Marketing Skills - Here’s How
Product Marketing
Jessica Allen
Product Marketing
Jessica Allen
The Art and Science of Product Marketing
Product Marketing
Jessica Allen
The Art and Science of Product Marketing
Product Marketing
Jessica Allen
Product Marketing
Jessica Allen
How to define your target verticals for your horizontal SaaS product
Product Marketing
Ana Rivera Schmidt
How to define your target verticals for your horizontal SaaS product
Product Marketing
Ana Rivera Schmidt
Product Marketing
Ana Rivera Schmidt
Make a great first impression: A step-by-step guide for successful user onboarding
Product Marketing
Lindsay Tabas
Make a great first impression: A step-by-step guide for successful user onboarding
Product Marketing
Lindsay Tabas
Product Marketing
Lindsay Tabas
Knowing Your Audience as a Product Marketer - Taylor’s Version
Product Marketing
Alli McPhail
Knowing Your Audience as a Product Marketer - Taylor’s Version
Product Marketing
Alli McPhail
Product Marketing
Alli McPhail
How to build a strong relationship with Product as a PMM
Product Marketing
Saahil Patel
How to build a strong relationship with Product as a PMM
Product Marketing
Saahil Patel
Product Marketing
Saahil Patel
How Product Marketers Can Break into DevOps
Product Marketing
Anas T
How Product Marketers Can Break into DevOps
Product Marketing
Anas T
Product Marketing
Anas T
The PMM’s guide to customer conversations
Product Marketing
Matthew Reeves
The PMM’s guide to customer conversations
Product Marketing
Matthew Reeves
Product Marketing
Matthew Reeves
7 Must-Have Assets for Your Competitive Intel Program
Product Marketing
Andy McCotter-Bicknell
7 Must-Have Assets for Your Competitive Intel Program
Product Marketing
Andy McCotter-Bicknell
Product Marketing
Andy McCotter-Bicknell
Research or restart: How customer research can prevent costly mistakes and restarts
Product Marketing
Megan Liken
Research or restart: How customer research can prevent costly mistakes and restarts
Product Marketing
Megan Liken
Product Marketing
Megan Liken
What if you missed out on product positioning at the early stage of your startup?
Product Marketing
Ritika Mehta
What if you missed out on product positioning at the early stage of your startup?
Product Marketing
Ritika Mehta
Product Marketing
Ritika Mehta
The Psychology of building influence in your product marketing role
Product Marketing
Michael Greene
The Psychology of building influence in your product marketing role
Product Marketing
Michael Greene
Product Marketing
Michael Greene
How product marketing leaders can drive impact at the enterprise level
Product Marketing
Raechel Lambert
How product marketing leaders can drive impact at the enterprise level
Product Marketing
Raechel Lambert
Product Marketing
Raechel Lambert
B2B Messaging AMA: LinkedIn Live
Messaging, Product Marketing
Ana Rivera Schmidt
B2B Messaging AMA: LinkedIn Live
Messaging, Product Marketing
Ana Rivera Schmidt
Messaging, Product Marketing
Ana Rivera Schmidt
How individual contributors can navigate product marketing at the enterprise level
Product Marketing
Raechel Lambert
How individual contributors can navigate product marketing at the enterprise level
Product Marketing
Raechel Lambert
Product Marketing
Raechel Lambert
Podcast: How to make 6-figures as a freelancing product marketer
Product Marketing
Ana Rivera
Podcast: How to make 6-figures as a freelancing product marketer
Product Marketing
Ana Rivera
Product Marketing
Ana Rivera
Using growth & product marketing strategy to position yourself on the right mountain
Product Marketing, Growth Marketing
Wilton Arellano
Using growth & product marketing strategy to position yourself on the right mountain
Product Marketing, Growth Marketing
Wilton Arellano
Product Marketing, Growth Marketing
Wilton Arellano
Comparing AI-writing tools to create real product messaging
Product Marketing
Raechel Lambert
Comparing AI-writing tools to create real product messaging
Product Marketing
Raechel Lambert
Product Marketing
Raechel Lambert
A better go-to-market launch priority framework that emphasizes customer and business value
Product Marketing
Mark Assini
A better go-to-market launch priority framework that emphasizes customer and business value
Product Marketing
Mark Assini
Product Marketing
Mark Assini
Do you know what your product is hired for? Jobs to be Done can help.
Product Marketing
Raechel Lambert
Do you know what your product is hired for? Jobs to be Done can help.
Product Marketing
Raechel Lambert
Product Marketing
Raechel Lambert
Why messaging is just as important as positioning, with real-life examples
Product Marketing
Angelea Ennamorato
Why messaging is just as important as positioning, with real-life examples
Product Marketing
Angelea Ennamorato
Product Marketing
Angelea Ennamorato
Before & After: How we evolved positioning & messaging for our clients
Product Marketing
Saahil Patel
Before & After: How we evolved positioning & messaging for our clients
Product Marketing
Saahil Patel
Product Marketing
Saahil Patel
Seven ways to leverage social media in your product marketing strategy
Product Marketing
Jacquelyn Lambert
Seven ways to leverage social media in your product marketing strategy
Product Marketing
Jacquelyn Lambert
Product Marketing
Jacquelyn Lambert
WTF is a marketing campaign? Who, what, where, and how
Product Marketing
Brittany Smail
WTF is a marketing campaign? Who, what, where, and how
Product Marketing
Brittany Smail
Product Marketing
Brittany Smail
Product Marketing should be using storytelling at every stage of the product life cycle, here’s why
Product Marketing
Jamie Li
Product Marketing should be using storytelling at every stage of the product life cycle, here’s why
Product Marketing
Jamie Li
Product Marketing
Jamie Li
The Four P’s of Marketing: Product, price, place, and promotion
Product Marketing
Jennifer Crawford
The Four P’s of Marketing: Product, price, place, and promotion
Product Marketing
Jennifer Crawford
Product Marketing
Jennifer Crawford
Product launches: when should product marketing get involved?
Product Marketing
Michael Greene
Product launches: when should product marketing get involved?
Product Marketing
Michael Greene
Product Marketing
Michael Greene
How to win in crowded markets–using story-first product development
Product Marketing
Daniela Cardona
How to win in crowded markets–using story-first product development
Product Marketing
Daniela Cardona
Product Marketing
Daniela Cardona

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