Blameless Branding & Website
“Olivine was instrumental in getting us off the ground as a newly funded startup. They were very professional, drove things to completion on time, and gave us the initial marketing presence we needed.”
— ASHAR RIZI, CEO AT BLAMELESS
About Blameless
Blameless is an end-to-end SRE platform that helps teams manage incidences easier and faster. Funded by Accel and Lightspeed Ventures, it raised a $16M Series A round in the fall of 2018.
The need
After raising their seed round, Olivine partnered with Blameless to create a full brand identity, positioning, and go-to-market strategy. We started with a positioning and branding session to understand the target users, company goals, and brand values. Based on this, we presented logo and style concepts for Blameless’s new brand identity.
Strong positioning is key. We helped Blameless anchor their messaging to SRE, an emerging trend in the DevOps space, to help establish a clear point of view as they spread the word about their product and company.
The deliverables
Group workshops
Brand Positioning & Messaging: Align as a team on why you exist and your unique place in the market as a foundation for crafting a compelling brand story.
Defining Proto-Personas: Identify the goals, pain points, motivations, and daily routines of your target audience so that you can put your customer at the center of everything you do.
Blameless Quick Stats
Site Reliability
$20M in funding
Series A
The Olivine Team
