Strategic Workshops
Perfect for your next product marketing offsite! Introduce your team to fresh frameworks that have aligned and inspired cross-functional teams from top companies. Available in-person or virtual.
We kick off every client relationship with workshops for intake & strategy. Companies can also purchase workshops individually for team offsites.
Align as a team on why you exist and how you will communicate your unique place in the market to craft a compelling brand story.
Identify the goals, pain points, motivations, and daily routines of your target audience so that you can put your customer at the center of everything you do.
Identify the true pain points of your buyers by defining the situation, motivation, and outcome to unlock product development and marketing strategies.
Strategize how to position your product in order to craft compelling messaging and produce an internal guide that will become the go-to resource for your company.
Learn the Amazon Press Release approach to finding your product story and taking it to market so that what you build and what you say is truly differentiated.
Craft clear, compelling messaging in this fun exercise that brings your entire go-to-market team together for landing page, sales deck, announcement copy, and more.
Get the most out of Intercom’s features with our best practices for conversational marketing, sales, and support.
We bring together cross-functional stakeholders to drive alignment on how to build and scale your enablement function.
Identify and improve the key areas that need to be built out to train new reps and get them to quota faster.
See what happens in our workshops:
We led the B2B Product Marketing team through our Jobs To Be Done and Story-First Product Development workshops to help improve product messaging / product marketing writing skills.
“The Jobs To Be Done workshop with Olivine was engaging and collaborative. We found the output from the workshop valuable and it has since spurred deeper conversations cross-functionally within our organization.”
"The Jobs To Be Done workshop by Olivine helped us go deep and discover high-value product features further. It’s a ‘living’ resource we plan to leverage for years to come. Amazing teamwork!”
“The workshops were very interactive and the team was really engaged. The entire team appreciated the real-world applicability of the concepts and walked away with tangible tools they can use in their day-to-day. If anything, we just didn't have enough time to devote to the awesome content and the topics that were presented.”
“The team’s feedback on the workshop has been very positive and everyone felt it was a good use of our time and budget. The team learned valuable things during the workshop and Raechel’s delivery was great—she came across as very knowledgeable.”
“Olivine did an excellent job running the messaging workshop we did. Their ability to ask thoughtful questions and provide a framework that was easy to follow helped everyone—from marketing to product and sales—provide input. They helped us engage in a thoughtful conversation and everyone felt it was a great use of time.”
“The Jobs To Be Done workshop with Olivine was engaging and collaborative. We found the output from the workshop valuable and it has since spurred deeper conversations cross-functionally within our organization.”
"The Jobs To Be Done workshop by Olivine helped us go deep and discover high-value product features further. It’s a ‘living’ resource we plan to leverage for years to come. Amazing teamwork!”
“The workshops were very interactive and the team was really engaged. The entire team appreciated the real-world applicability of the concepts and walked away with tangible tools they can use in their day-to-day. If anything, we just didn't have enough time to devote to the awesome content and the topics that were presented.”
“The team’s feedback on the workshop has been very positive and everyone felt it was a good use of our time and budget. The team learned valuable things during the workshop and Raechel’s delivery was great—she came across as very knowledgeable.”
“Olivine did an excellent job running the messaging workshop we did. Their ability to ask thoughtful questions and provide a framework that was easy to follow helped everyone—from marketing to product and sales—provide input. They helped us engage in a thoughtful conversation and everyone felt it was a great use of time.”