Marketing the Jobs To Be Done

Workshop
Written By Raechel Lambert

Identify the true pain points of your buyers by defining the situation, motivation, and outcome to unlock product development and marketing strategies.

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Jobs to Be Done is a product innovation theory for understanding what motivates customers to buy your product. Combining your buyer personas with the job people hire your product to do will give you a more complete picture of the real problem they’re trying to solve. This, in turn, will help you improve product development and create powerful product positioning and messaging that speaks to your buyers’ true needs and motivations.

Workshop Details:

  • Length: 90 minutes

  • Stakeholders: Product Management, Product Marketing, Sales, and Executive Leadership

  • Goal: Define User Job Stories

Workshop Deliverables:

  • Workshop session recording

  • Workshop Slides PDF

  • Jobs To Be Done Job Stories Template

  • Persona + Job Stories Template to map the customer journey

  • Private Miro Board

Raechel Lambert

Co-Founder & VP of Product Marketing. Formerly Intercom.

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Defining Proto-Personas
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Product Positioning & Messaging