Defining Proto-Personas

Identify the goals, pain points, motivations, and daily routines of your target audience so that you can put your customer at the center of everything you do.

Understanding who your customers are is critical to design, build, market, and sell products. This workshop brings together people from across your organization to synthesize who you think your customers are so you can serve them more effectively. 

Workshop Details:

• Length: 90 minutes

• Stakeholders: Product Management, Product Design, Product Marketing, Sales, and Customer Support

• Goal: Defined Proto-Personas

Workshop Deliverables:

• Workshop session recording

• Workshop Slides PDF

• Proto-Persona Workshop Slide Template to run your own workshop in the future

• Persona Validation Guide so you can interview your customers and validate your assumptions

• Private Miro Board