Brand Positioning & Messaging

Workshop
Written By Raechel Lambert

Align as a team on why you exist and how you will communicate your unique place in the market to craft a compelling brand story.

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Telling your brand’s story effectively will help you hire the right people, motivate your employees, acquire new customers, inspire loyalty from existing customers, and compel the media to promote your brand. We collaborate with people from across your organization to understand your story and deliver a succinct, compelling messaging guide for you to leverage in your communications.

Workshop Details:

  • Length: 90 minutes

  • Stakeholders: Product Marketing, Product Management, Sales, Customer Support

  • Goals: Brand positioning that is reflective of where you are heading as a sales, product, and marketing-focused organization

Workshop Deliverables:

  • Workshop session recording

  • Workshop Slides PDF

  • Brand Questionnaire Template

  • Brand Communication Deck 

  • Private Miro Board

Raechel Lambert

Co-Founder & VP of Product Marketing. Formerly Intercom.

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Defining Proto-Personas