Align as a team on why you exist and how you will communicate your unique place in the market to craft a compelling brand story.

Identify the goals, pain points, motivations, and daily routines of your target audience so that you can put your customer at the center of everything you do.

Identify the true pain points of your buyers by defining the situation, motivation, and outcome to unlock product development and marketing strategies.

Strategize how to position your product in order to craft compelling messaging and produce an internal guide that will become the go-to resource for your company.

Learn the Amazon Press Release approach to finding your product story and taking it to market so that what you build and what you say is truly differentiated.

Craft clear, compelling messaging in this fun exercise that brings your entire go-to-market team together for landing page, sales deck, announcement copy, and more.

Get the most out of Intercom’s features with our best practices for conversational marketing, sales, and support.

We bring together cross-functional stakeholders to drive alignment on how to build and scale your enablement function.

Identify and improve the key areas that need to be built out to train new reps and get them to quota faster.