Story-First Product Development

Workshop
Written By Raechel Lambert

Learn the Amazon Press Release approach to finding your product story and taking it to market so that what you build and what you say is truly differentiated.

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The popular analogy that product managers put product on the shelf and product marketers get it off the shelf is fundamentally wrong. The best products are built with the market in mind–and product marketing should contribute long before anything gets put on a shelf. In this workshop, we will bridge the gap between product and marketing by developing your product launch press release. Together we will identify the story your product should tell and teach you how to incorporate story-first product development throughout the entire go-to-market process. 

Workshop Details:

  • Length: 90 minutes

  • Stakeholders: Product Marketing, Product Management, Sales, and Executive Leadership

  • Goal: Craft your future product’s press release

Workshop Deliverables:

  • Workshop session recording

  • Workshop Slides PDF

  • Story-First Future Product Press Release Template

  • Private Miro Board

Raechel Lambert

Co-Founder & VP of Product Marketing. Formerly Intercom.

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