Product Positioning & Messaging

Workshop
Written By Raechel Lambert

Strategize how to position your product in order to craft compelling messaging and produce an internal guide that will become the go-to resource for your company.

workshop_Lightbox_asset_01.png
workshop_Lightbox_asset_02.png
workshop_Lightbox_asset_03.png

Understand and develop a common language to describe what your product is, what problem it solves for your customers, and how it fits into the market—where it wins, where it loses, and how it’s different. This workshop will produce a Product Positioning & Messaging Guide that should be accessible to anyone in your company and will become the foundation for product messaging, pricing strategy, effective selling, and more.

Workshop Details:

  • Length: 90 minutes

  • Stakeholders: Product Marketing, Product Management, Sales, Brand/Comms, and Executive Leadership.

  • Goal: Craft Product Positioning & Messaging Guide

Workshop Deliverables:

  • Workshop session recording

  • Workshop Slides PDF

  • Product Positioning & Messaging Guide Template

  • Private Miro Board

Raechel Lambert

Co-Founder & VP of Product Marketing. Formerly Intercom.

Previous

Marketing the Jobs To Be Done
Next

Story-First Product Development