Build-a-Box Messaging

Workshop
Written By Raechel Lambert

Craft clear, compelling messaging in this fun exercise that brings your entire go-to-market team together for landing page, sales deck, announcement copy, and more.

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Build-a-Box is aptly named because you, well, “build a box” of core messaging for your product and company. On an actual box. By pretending that you’re doing marketing for a physical product with physical packaging (say, a Fitbit or an Apple computer), you are forced, due to space constraints, to distill your core messaging down to the essence. 

Workshop Details:

  • Length: 90 minutes (this workshop requires 1 hour of pre-work)

  • Stakeholders: Product Marketing, Product Management, Sales, Customer Support

  • Goal: Product messaging to be used on landing page and to inform email campaigns, press stories, sales pitches, and more.

Workshop Deliverables:

  • Workshop session recording

  • Workshop Slides PDF

  • Build a Box Messaging Template

  • Private Miro Board

Raechel Lambert

Co-Founder & VP of Product Marketing. Formerly Intercom.

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