Stellar

Feb 1

“Partnering with Olivine was a great experience as we looked to launch a new website and dig deep into who our core customers are and how to speak to them. From the very beginning of the partnership, we were able to see value from Olivine. Through a series of engaging workshops, we uncovered insights that helped to inform our messaging and positioning, and even website flow. As we moved into the website phase of our work together, Olivine worked closely with our team to ensure they were capturing the true essence of our brand. Their team stayed organized, communicative, and kept us on track to deliver the final product within our goal date.”

— Will Clark, Founder and Chief Product Officer at Stellar Tickets

About Stellar Tickets

Stellar is a platform for artists, producers and venue owners who are serious about producing high-quality, live-streamed shows. By providing first-class video and sound quality, and integrated features across ticketing, streaming, and marketing tools, the platform makes it possible for event producers to increase revenue while having a lasting impact on new and current audiences, worldwide.

The Need

Over the past year, many live entertainment professionals have moved to host online shows due to the COVID-19 pandemic. At first, Stellar built and marketed their live entertainment platform to give event organizers a way to continue hosting shows during the pandemic. However, over the course of 2021, in-person events slowly started to revive, and Stellar needed to reposition their brand and product to remain relevant and show the value of online events, even in a possible post-COVID world.

The Strategy

During the first month of the engagement, the Olivine team was focused on deeply understanding Stellar’s product, their customers, and their unique position in the live entertainment market. After many conversations with the team and conducting four strategic workshops, we were able to nail down Stellar's key value proposition and differentiators. We also held a branding workshop, where we guided Stellar through a creative thinking process to solidify their new brand identity.

Learn more about our strategic workshops >

The Deliverables

Within just three months, the Olivine Product Marketing and Design teams helped Stellar launch a new website. We delivered 12 new pages with revamped messaging and product copy, complemented by an innovative visual and brand design that aimed to clearly articulate Stellar’s mission and vision. We also produced marketing and sales collateral such as a Personas and Jobs To Be Done deck, a comprehensive messaging and positioning guide, and a brand book.