“Simple, easy to digest, and highly executable marketing strategy for scrappy entrepreneurs.”

“I had a strong mission and vision but before FMP I was failing to communicate that through my messaging. And the brand positioning template is gold. I'm basing all of my decisions on that now.”

“The marketing frameworks FMP provides are distilled to extract the most value and insights from each exercise. Now I’m very confident in the next stage of License to Drift.”

“Raechel, the creator of Olivine Playbooks, is phenomenal. She knows how to be scrappy in the early days but also has the experience to help you make big, strategic bets.”

“I have a product/engineering background and was going into a crowded market with a unique technical approach so messaging is important. FMP helped me get to messaging that felt distinct and articulated our product vision.”